So apparently one or two people were listening to the Olympics on the radio. Not that radio ratings are akin to a boxing match, but this was as close to a knockout in the business as you can expect to see. The Fan enjoyed a huge ratings boost for the Olympics, the question of course is, what relevance will that have on advertisers and their tight budgets. I mean, the Olympics are over so there is no reason to expect similar numbers post Olympics. Advertisers know that, what this does help is for the next time there is a large event like this in Canada to guestimate what rates should be given approximate ratings.
Men aged 25-54: 6-9am
640= 5.2
590= 5.9
Overall, the Fan show, according to Zelkovich jumped from a 5.8 to a 7.5
Men aged 25-54: 4-7pm
640: = 3.8
1010 = 4.5
590 = 9.2
Overall, the Fan show, according to Zelkovich jumped from a 7.2 to a 12.0
Men aged 25-54: 1pm
640: 3.0
1010: = 3.9
590 = 5.3
the Fan show, according to Zelkovich jumped to a 5.7 in hour #2
Zelkovich has the bullpen getting an Olympic boost going to a 5.7 from 4.4 and the Game Plan saw a similar raise heading to a 6.2 from a 4.8.
The Olympic gold medal game landed the fan a 40 share! Huge numbers to say the least.
So what have we learned? Mccown is still on top. Hockey central at noon continues to blow Leafs Lunch out of the water. At some point, probably after the summer, if this continues, I would think that the folks at 640 are going to have to make a change to Leafs lunch. I don’t know how many times I can say it but Dreger isn’t a host and Watters all the time isn’t a good thing. Rotate the hosting duties amongst other talent and then put Wilbur on when and only when there is something really unique to talk about.
Zelkovich’s blog can be found here
