So apparently one or two people were listening to the Olympics on the radio. Not that radio ratings are akin to a boxing match, but this was as close to a knockout in the business as you can expect to see. The Fan enjoyed a huge ratings boost for the Olympics, the question of course is, what relevance will that have on advertisers and their tight budgets. I mean, the Olympics are over so there is no reason to expect similar numbers post Olympics. Advertisers know that, what this does help is for the next time there is a large event like this in Canada to guestimate what rates should be given approximate ratings.

Men aged 25-54: 6-9am
640= 5.2
590= 5.9

Overall, the Fan show, according to Zelkovich jumped from a 5.8 to a 7.5

Men aged 25-54: 4-7pm
640: = 3.8
1010 = 4.5
590 = 9.2

Overall, the Fan show, according to Zelkovich jumped from a 7.2 to a 12.0

Men aged 25-54: 1pm
640: 3.0
1010: = 3.9
590 = 5.3

the Fan show, according to Zelkovich jumped to a 5.7 in hour #2

Zelkovich has the bullpen getting an Olympic boost going to a 5.7 from 4.4 and the Game Plan saw a similar raise heading to a 6.2 from a 4.8.

The Olympic gold medal game landed the fan a 40 share! Huge numbers to say the least.

So what have we learned? Mccown is still on top. Hockey central at noon continues to blow Leafs Lunch out of the water. At some point, probably after the summer, if this continues, I would think that the folks at 640 are going to have to make a change to Leafs lunch. I don’t know how many times I can say it but Dreger isn’t a host and Watters all the time isn’t a good thing. Rotate the hosting duties amongst other talent and then put Wilbur on when and only when there is something really unique to talk about.

Zelkovich’s blog can be found here

Hey all, tune in tomorrow for our coverage of the NHL trade deadline. We will have writers covering all the major outlets around the league to ensure that you know exactly what who is reporting when they are reporting it. We will have a live blog here and our updates will be on twitter as well. In the end we will crown the NHL trade deadline champ as the best media outlet around.

The deals have already begun, let’s hope tomorrow is a really fun day.

TSM

I’m the first to jump on Berger when he writes or says something stupid. His most recent blog on Brian Burke is one where he deserves credit. You can tell it’s from the heart and totally legitimate. Unlike his Maple Leaf/Maple Leaf fan hatred which is clearly contrived, Berger is genuine in this article. It’s good to see that even guys like Berger can still have good days when they don’t try so hard.

Read Berger’s post here.

TSM

@yyzsportsmedia

William Houston had it first on his blog so give credit to the maven. Word is on the street, and multiple sources are telling TSM at this hour that Mike Toth has been advised that his services are no longer needed by the folks at Sportsnet. Toth wasn’t on the Fan 590’s Bullpen with Mike Hogan this am. Sources are telling TSM that Toth is gone from Sportsnet and what that means exactly for his duties for the Fan 590 has yet to be decided.

Let’s be clear, I am not a Mike Toth fan. I don’t think he is very good at what he does. That’s just one guy’s opinion, no more valuable than the other. Having said that, I feel for Mr. Toth today. He clearly enjoys what he does and is passionate about it. More importantly, time are tough out there and he does have a family. So in the pre-holiday spirit I offer Toth the best of luck in securing another job- perhaps in another market

More as we hear more.

@yyzsportsmedia