Toronto Sports Media Has A New Voice


Editor’s Note: Here is an introduction from a new writer at TSM, Lilly. Lilly is an avid fan and a great writer. Please leave her a kind, welcome comment or 3. TSM

Hello sports fans! My name is Lilly . I’m from Toronto and am a Student enrolled at the College of Sports Media (CSM), for radio and television sports broadcasting. I was a wrestler back in 2002-2003. I was also part of the debut season with the Toronto Roller Derby in 2006. I decided to go to CSM after I saw an article in the paper about the school by Marty York. As far as I’m concerned it was the best decision I have ever made.I have always found it interesting that there are many different networks, stations and newspapers that will deliver the same information, but in a totally different style from one another. Allowing the viewer or reader access to the same material but to come away with a different view of what happened is paramount. Let’s start with TSN. This is where people will most likely go to first for their sports info. They’ve got their talent in suits and ties, formal format. It’s like watching the news but, not really. There is nothing wrong with this approach, but hey, it’s sports! For the most part you’re reporting on people playing games for a living. Shouldn’t it be a little bit more relaxed? I mean COME ON!! CBC is the same way. It’s a more formal approach to sports reporting. Which brings me to Sportsnet and The Score. These two stations are much more relaxed. The talent wears dress shirts, blazers and jeans. It’s a Casual and more relaxed environment. Cabbie’s approach to sports is the best out there. He brings new meaning to being yourself. He is 100% himself. I think that’s what athletes want. Not the same old questions, but rather a reporter asking them different questions that have nothing to do with the game or even the sport. I think it makes sense to have a more casual approach to sports. Because, after all it’s sports.

Lilly

COMMENTS

WORDPRESS: 12
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    fake … there are no women on sports websites.

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    I kind of like the fact that TSN has kept their guys and gals in suits. I don’t like the casual approach taken by SportsNet.

    You’re on TV; look good while at it.

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    Wendel 11 years ago

    Welcome Lilly. Hard to argue with the approach of TSN and CBC, they are at the tops for a reason. While they don’t have it all correct (e.g. Maggie the Monkey and Don Cherry), overall they do a great job.

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    BOB S 11 years ago

    Casual is not the right way to go on tv. It seems very amatuerish. Sportsnet is by-far the worst of the sports stations, it is downright terrible.

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    Mike S 11 years ago

    I agree with Wendel…………TSN’s ratings for just about everything are very good so the chances of them changing their approach are slim……………the people themselves are more important to me than what they wear……………guys like Mike Toth on Sportsnet or Jay Onrait on TSN could wear just about anything and I would change the channel every time.

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    Welcome Lilly….keep the stories coming…your first post generated discussion…makes the blog more fun.

    LT

    PS: I don’t know if its the suits but, TSN’s presentation is way more professional than SportsNet…can’t say for certain how much of that is the duds they wear.

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    Benjamin 11 years ago

    What’s wrong with Jay Onrait!!? I love him!

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    Mike S 11 years ago

    I realize there are many people who are fans of Jay Onrait…………….I will never understand that…………..in my opinion he thinks he is funny, but he is not………….that is a dangerous combination

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    TSN and CBC are still the most popular because they’re more established and therefore have been able to attract the top talent. I think Lilly is right, a more casual and relatable face to sports is the way of the future. I can understand that formal reporting can be perceived as more “professional”, however, I think fans will warm to an approach that feels more like one of their buddies who has a wealth of sports knowledge. Do you trust a sports opinion based on a tie and stiff posture? I think that once the newer stations get a couple top sports/reporting minds, the more casual/fun approach will prove itself as relatable, accessible and more interesting.

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    To Mike, (the very first comment)….there are now.

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    I respect all the sports media networks, though I go to TSN first and theScore second. TSN is classy, and still pulls off the humour well. I like that. I also like the humour of theScore, though it is much more over the top than TSN. You need to have the humour element when reporting on sports.

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