Tonight On Primetime Sports

Today on Prime Time Sports:

– McCown is on vacation again this week, Rob Faulds is guest host
– open phones with Faulds in the first hour
– co-host at 5:05 is Jim Kelley
– Friday roundtable from 5:05 to 7:00 with James Deacon and Gord Kirke

last night before Mccown returns just intime for the fall ratings book to start. I am told that on a sample July run of the new system The Fan maintained leads on 640 in every demographic and in everytime slot with the exception of the morning show where apparently under the new system 640’s news talk format did well against the Fan’s morning show. Does the test numbers matter? No, but they may be a good measure of things to come. I trying to get more concrete examples of the trial sample under the new system for you.


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