What Rogers Should Do With Blue Jays Is Clear

Mike Wilner had a pre-pre game show tonight on which he asked the best question of his listeners (me) that he has asked all year:

“Have you given up on the Blue Jays? If so, what do they have to do to get you back?”

Now I have to admit, when I heard Wilner ask the question, I laughed uncontrollably. Seriosuly, I chocked. Is he kidding, I asked myself. There is only 1 lone blogger out there who hasn’t given up on the Blue Jays. The rest of the world is mired in apathy towards Canada’s baseball team. The season started with a manager telling us to wait until next season and it’s ending with us wanting to put a gun to our heads. Have we given up???? Who the hell hasn’t????? I am not sure there is a player on the team who hasn’t given up, and for once I am not sure anyone blames them. Wilner admitted that the previous night it was “very difficult” to get people to call into the post game show. Hell, I didn’t even know they were playing a doubleheader that’s how apathetic I am about them right now.

The funny thing about the Blue Jays team is that the apathy is not based upon the fact that they suck this year or that they are way out of it. This one is squarely on ownership. It’s one thing when you cut payroll or blow things up to start again, but to do so in complete silence without ANY announced plan?????? If you can’t be bothered to sell it, I certainly am not gong to be dumb enough to buy it. So, to answer your 2nd question Mike, here is what Roger’s needs to do:

1. Fire JP
2. Announce that either Beeston is staying or going as of ____ date
a. If Beeston isn’t staying on as President, hire a new one
3. Announce team payroll for next season/intentions for the team
4. Show that you care in the team and the fans

All of those go together in one word- COMMUNICATE. Funny, the mother ship’s corporate name is Roger’s Communications, or at least it used to be. Yet ownership does a real shitty job at communicating. Do you know what the most powerful thing on earth is and the most dangerous? The most powerful thing on earth is HOPE, the most dangerous thing is apathy. Because ownership is sitting on their hands with their collective mouths shut, I don’t know a single person who would think of buying a ticket to a single game the rest of this season or next. By saying nothing, they have created a completely apathetic fan base. Not only don’t we care that they are losing, we have no interest!

Roger’s needs to send someone, hell it can Beeston to get in front of a microphone and announce that JP is gone, that he Beeston is staying on, that he will announce a new GM asap, and that Rogers has promised to give him the payroll he needs to compete. If that were to happen, I would take my kids to a game or two this month (something I haven’t done all year). Hell, I would buy a couple of pairs to give away on this blog. Why? Because I would have some degree of hope that maybe, one day this team will be exciting again. When ownership doesn’t care enough to speak, I don’t care enough to support. Give me hope, and I will participate.

So, Mike there you have it. Have I quit on the Jays? Hell yes, the same way ownership did. Can they get me back? Yessir, it’s pretty easy. Make a plan, announce a plan and sell it. otherwise, good luck with your 2010 budget projections. Next year will be uglier than this, I guarantee it.


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