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    Interesting. McCown vs Watters seems pretty much the same as it was in the old system for the past while. McCown at about double Watters audience.

    Although I have to say I’m surprised at how popular Oakley and Stafford are versus The Fan. It seems that 640’s news/talk part of the day does a fair bit better than the sports part. I wonder if the station will ever go fully one way or the other?

    It’s hard to make out the numbers for the noon shows. Is it that The Fan won overall, but 640 won with the younger audience?

    Also, does the fact that Prime Time is also on TV get taken in to account? If not, that must add a fair number of viewers.

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    […] Toronto Sports Media has the ratings for Toronto sports radio… […]

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    Julian 11 years ago

    The numbers must be reassuring for Leafs Lunch who got whacked in a couple ratings books by HockeyCentral since Darren Dreger has hosted the show, if I recall.

    I agree with Millman’s quote, which is different than saying I agree with his programming philosophy of putting two mediocre-to-poor shows on auto-pilot between 6am-noon. They don’t have to split audience with anybody, but yet, compared to noon and 4pm, large segments of sports radio listeners just vanish into thin air. Want to know why? They don’t like the shows.

    But where I do agree with him is it’s ridiculous to being pass-and-fail grades based on one month of ratings. Bottom line is, McCown’s show should be pleased, and Watters and company should be equally pleased, if not more so.

    640 has already done what a lot of people said was impossible and that’s even to push PTS. The fact they’re outdrawing him 18-34 is a great sign for the future, and as time goes on, if you have a younger demographic in your favour, you’ll draw closer in the 25-54 demographic.

    I will be real curious to see Leafs play-by-play numbers in October, and of course, both PTS and the Watters Show may actually both improve given they posted impressive numbers before the hockey regular season or baseball playoffs, or even the midway part of the NFL season got going. October and November, you would think, would be stronger months.

    I’ll say it again, I wish we had two options in the morning. I have simply stopped listening. I know people SAY THAT when they really don’t. But I have. There is simply nothing I will learn or be entertained by with Landry and Stellick.

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    Yeah, I think you’re probably right, Julian. Ratings seem to give more of a general idea than exact figures.

    Here’s a link to the summer ratings that just came out (on Oct 3) :

    In those McCown was beating Watters 7.8 to 2.2 and The Bullpen had a 4.2. I know those were with a different system, but still, it does show the swing.

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    Julian 11 years ago

    Still with those summer numbers, even with the new, more accurate system, I bet the numbers for both shows would be down. As TSM has documented, the month of August was painful with McCown on vacation a ton, and I am not sure Brady and Watters were even together more than a handful of shows in either July or August.

    I mean, when Faulds and Bill Hays are driving the ships, or Jim Kelley, heaven forbid, I can find something more compelling with a flick of the dial.

    I’ve said it before, the best four shows in town are the two lunchtime hockey shows, and the two 4pm shows. That’s where the talent is, and that’s where there can’t be complancency unlike every other hour of the day on the Fan, because your competition will whip you senseless.

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    Mike S 11 years ago

    The success of Wilbur’s show is proof that there is more than enough room for another late afternoon sports show in this city as long as it has entertaining hosts, has good guests, and focuses mostly on hockey and the Leafs (which McCown’s show doesn’t do)……………it can’t be easy going up against an established powerhouse like PTS (ie: good radio ratings on 590, syndicated on several other radio stations, simulcast on Sportsnet, one of the most popular podcasts in Canada, etc) but 640 has done an admirable job in only two years