Message From The Ivory Tower

Well there you have it…Finally; someone from the Rogers ivory tower speaks about the Blue Jays.

In typical Bobcat fashion, the tone was friendly with the in studio guest…no reference to the “bozos that run the place”. Once you get past some Bobisms (yes, we know you golf and are friends with the big wigs); the interview was quite good – convincing might be the better choice of words. The basic / straightforward questions were asked (except the multimillion dollar question) and answered and Jays fans will be, at the very least, cautiously optimistic. Proof, of course, will be in the pudding – or in this case, the payroll commitment. But for the first time; we hear from the top brass that the team is not for sale and the parent company is committed to winning. Add to that the fact that they will be receiving a plan next week from a trusted source (Beeston) and you have to feel pretty good about the possibilities.

Perhaps the most encouraging points revolved around the discussion about overall corporate brand and the impact that the Jays have on it…and, the linkage to other revenues of a media company.

In case you missed today’s interview with Tony Viner, President & CEO, Rogers Media Inc. (responsible for the Jays) you can listen to it here.

LT

COMMENTS

WORDPRESS: 4
  • comment-avatar

    That was an infomercial, plain and simple.Is the team for sale?,is Rogers commited to winning?…..gimme a break, do you really think they would respond no regardless of reality, c’mon

    an asskissathon

  • comment-avatar

    Infomercial? Perhaps. Asskissathon? Yes. For me, the difference is that they actually said something. They could have done what they always do – stay silent.

    But of course, proof will be in the pudding.

  • comment-avatar

    Maybe it wasn’t a hard hitting interview, but as a Jays fan, I think it was an important one.

    Don’t forget, Rogers has been pretty tight lipped about the Jays future since Ted Rogers death. Finally someone from Rogers came out and said emphatically ‘no, we’re not selling the team’ and ‘we understand that we have to invest money in the team, to have a winning profitable club later’.

    Who knows what they will actually do, but I found what he said was encouraging. And hopefully it was relax some of the Chicken Littles.

  • comment-avatar

    It was also encouraging that Viner referenced YES and NESN. Those networks are a big reason why the Yankees and Red Sox are able to spend as much as they do. If Rogers is able to do something like that with Sportsnet…..it could be great for Toronto.