I am reading a fascinating article on geolocation marketing and sports, specifically the New Jersey Nets, who used a geo-location marketing campaign as a test to see how engagement would work in driving fans to a game they otherwise wouldn’t attend. Free tickets were available if a person “checked” in to various locations around the greater New Jersey area. They saw a 15% return. That is, of the free tickets that were available to a Monday night game, when attendance was down, 15% of the freebies were claimed. So…. with our beloved Toronto Blue Jays in mind, I ask, would you go to a game if the tickets were free?: