Less Of Bill Watters A Good Thing!

Interesting developments in the Toronto sports radio world indeed. Bruce Dowbiggin broke this evening that 640 Toronto has waived the white flag to the fan 590 for the lunch hour hockey show. Dowbggin got hold of an internal memo explaining the end of Leafs lunch as we know it :

““The Leafs Lunch brand is not going to die,” program director Gord Harris wrote in a staff memo obtained by Usual Suspects. “It will live on — in a modified form — beginning in September.”. The daily hockey program, with Bill Watters and Darren Dreger, has been cancelled by the Toronto Maple Leafs’ host broadcaster after making a concerted challenge to the Fan 590 in the noon-to-1 p.m. time slot. The station will instead go with a syndicated talk format with Charles Adler from noon to 4 p.m., followed by the Bill Watters Show from 4 p.m. to 7 p.m. The station will apparently direct its sports resources to the Watters show. “The Leafs Lunch brand is not going to die,” program director Gord Harris wrote in a staff memo obtained by Usual Suspects. “It will live on — in a modified form — beginning in September.”

There is no surprise to me that Leafs lunch has been shelved. No matter how good the folks at 640 think Bill Watters they hopefully are getting that he is human. Too much of anyone is overkill and Watters 3 times a day is too much. There isn’t enough to talk about for the amount he has been on. He’s good in small doses- namely hockey season 4-7. If something big happens they can always break in with him.

With respect to Dregger, personally I think this is a case of him being in a no win. The truth is he is great at what he does and hosting isn’t what we want him to be doing. But him on with Brady or another host and he is good, at times even great. He’s one of the best insiders around and I love hearing his take on big stories and his insight on rumours etc.

What’s interesting to me is the following comment in Dowbiggin’s column about Bill Houston:

“Hearts were all a-flutter in Toronto radio land earlier this week with the purported news that CBC TV host George Stroumboulopoulos was taking over the morning-drive gig at the Fan 590. Alas, the story was a blogger getting too far off the leash.

Wow- interesting choice of words to in the Globe and Mail about a former long serving writer of the paper.

I am still working on the other story as promised. I know some are waiting for it and I will have something shortly.

TSM

@yyzsportsmedia

Dowbiggin is here

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