Once again I provide the same caveat, the people meter system sucks. It sucks for everyone equally. I’m told that in some cases the ratings are based upon readings from less than 10 people! Yes, that’s correct, ratings are being recorded in a demographic by less than 10 people in certain demographics. Remember how this works, people are selected and paid to wear beepers (remember those) that record the audio around them. The beepers record what they listen to in minute increments. There are only so many beepers in the GTA. Of the total beepers in Toronto, only a small fraction are males and an even smaller # of those males fit within the two age demographics. An even smaller number of beepers ever listen to either 590 or 1050. That’s the base from which the ratings come.
So if there are less than 10 people in the meter pool of a certain demographic, it’s hardly representative of anything. I am told that even the larger pool is not much higher. One person put it at less than 50!
In other words take with a huge grain of salt. The only way to gauge success is to look at both stations ad cards. Anyone have those?
In any event here you go. Analysis to follow:
|Brady & Lang|