Some Toronto Sports Radio Numbers

By TSM

The next book is coming soon and I apologize for not getting this sooner but…

Here is where things have stood recently and I will try to get back to the chart:

For The Fan 590, men 25-54 total audience went from a 4.4 to 5.8 share in March.

Trade Deadline Day (Feb 27th). Same demo:

Brady and Lang – 4.6 share
Jeff Blair – 10.4 share
[email protected] – 6.0 share
Tim and Sid – 14.5 share
McCown – 14.3 share

Comparing the two stations on Trade Deadline day:

590 – 9.0
TSN radio 2.7

M25-54 demo.
Brady and Lang – 4.1 to a 5.5 (feb-mar)
Jeff Blair – 3.7 to a 5.0 (feb-mar)
[email protected] – 4.0 to a 5.6 (feb-mar)
Tim and Sid – 5.1 to an 8.4 (Feb-mar). I am told this is the best that time slot has ever had.
PTS – 10 to a 10.3 (feb-mar).

It’s interesting to note that TSN radio’s Richards show is beating the fan with several demo’s as Dowbiggin pointed out in his column . I will have more numbers for you when the new book comes out!

In the men 35-54 demo, PTS was #1 in the marketplace with a 13.5 share, beating out Q107 (12.4) and 680News (11.6). That’s impressive.

TSM

Photo available here

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