Toronto Sports Media Radio Ratings

By TSM

It’s been a while and they aren’t complete as this is the best I have from various sources:

 FebruaryMarchAprilJuneJuly
Brady & Lang      
25-54 4.15.56.18.19.2
18-34 1.92.74.15.14.8
Mike Richards      
25-54 2.922.11.92.6
18-34 6.73.84.834.6
Jeff Blair      
25-54 3.74.95.63.33.4
18-34 3.92.43.95.46.1
Scott MacArthur      
25-54 3.61.61.20.91.4
18-34 5.91.20.914.6
Hockey Central      
25-54 45.45.93.63.9
18-34 3.32.32.233.4
Blue Lunch      
25-54 21.10.7  
18-34 3.11.21.2  
T&S      
25-54 5.18.28.49.48.4
18-34 2.82.93.33.64.4
Bryan Hayes      
25-54 1.10.70.82.42.9
18-34 1.30.71.23.65.2
McCown      
25-54 1010.110.111.412
18-34 1.91.62.52.12.9
Cybulski      
25-54 2.31.91.62.22.5
18-34 3.42.52.32.54.3

highlights:

Brady and Lang still doing very well. 8.1 and 9.2 are very strong #’s in the 25-54 male bracket.
Richard’s 2.6 isn’t respectable, but it’s at least up there a little bit. His 4.6 still trails Brady and Lang’s 4.8 in the younger demo, but it’s moving in the right direction.

Blair found some respect in the younger crowd, but seems to have dropped off with the older folks.

McCown’s PTS kills it with the older demo, a 12 share!
2.2 and 2.5 are up a little bit with the younger, but it’s a low number.

Cybulski lands a 2.5 with the older demo, a lot like Richards numbers. it’s up but has to go higher. His 2.5 and 4.3 in the younger demo are stronger than PTS. It’s not much but it should give TSN some hope.

I’ll repeat though, TSN has to show that they believe in the product. If they continue to treat it as a promo tool for TV this won’t change.

TSM

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Mike Burse
August 9, 2012 7:48 am

Nice to see TSN Radio gaining a bit in the younger demo. Much agreed that they need to treat it almost as stand alone and not a promotional tool. Remembering that The Fan 590 originally was a stand alone entity and this is how they grew a loyal following in the city. I have found myself listening to Brady & Lang (590) in the mornings, Bryan Hayes (1050) in the afternoons and mostly McCowan (590) on the drive home. Sometimes I find Cybulski too, for lack of a better term, whiny about the Blue Jays and about how the “time is now!”.

Mike Burse
August 9, 2012 10:12 am
Reply to  Mike Burse

Actually thinking it might be interesting to have Steve Simmons take over the 9-12 slot on TSN 1050. Not sure if MacArthur will be there long term.

Mike S
Mike S
August 9, 2012 1:31 pm

I assume the people at 590 are pretty happy with all of their numbers, except maybe the softening of Blair’s numbers over the last couple of months…………….the ratings for Sam & Ted are very impressive………………I don’t know what the reason would be for the large increase in Hayes’ numbers in the last couple of months but it is good to see because I like his show………………I am not surprised to see the mid-morning show on 1050 struggle……………..they need to liven up that show or bring back Dan Patrick

simcha
simcha
August 9, 2012 9:00 pm

Do you know how McCown does against John Tory on 1010?

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