Toronto Sports Media Morning Drive Lineups

By TSM

Here’s your drive lineup for your listening enjoyment this am:

On 590 with Greg Brady and Jim Lang:

720 Eric Francis
740 Gerry Dobson
820 Jon Morosi
840 Dwane Casey
848 Brent Harris

On TSN radio with Mike Richards

6:30: Jack Armstrong

7:00: CHRIS SCHULTZ:

7:15: PIERRE MCGUIRE

7:30: JESSE PALMER

7:45: DAN SHULMAN:

8:00: DARREN DREGER AND STEVE SIMMONS

8:15 – DARREN DREGER AND RAY FERRARO

TSM

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cam
cam
October 16, 2012 8:51 am

Normally I ignore items on the lockout but this caught my eye because of the market research angle. It is an interesting read from the Star referencing Deadspin regarding the NHL’s focus group to win the PR war for lockout.

Gee, I was so surprised to read that Bettman did not test well….

http://www.thestar.com/sports/hockey/article/1272027–nhl-lockout-league-focus-group-turns-into-pr-disaster

Capn2patch
October 17, 2012 8:41 pm
Reply to  cam

Read the article and looked up Luntz Global. Frank Luntz is described as an American political consultant and pollster. Clients unknown but he is involved in arguing against climate change and was involved with the Herman Cain camp, among other things.

My sense is that his group is more concerned with shaping public opinion than actually knowing public opinion.
In light of the offer the NHL has recently made, I wonder how much of an influence this group had if any in preparing the message of that offer, (a kool-aid recipe?)

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