Had an interesting debate with an MSMer the other day. We were talking about several Toronto on air radio personalities. Some, are incredibly entertaining, others really know their stuff, either they know the game, or they have incredible sources so they are reliable. There aren’t a ton who are both. There are some, but generally speaking there are extremes.
My question for you is if you had to pick one, and you can’t say you need both, but if you had to pick one which is more important when it comes to sports radio? Do you want a personality that is fun and entertaining or do you want someone who simply knows their stuff?
My take later….