Toronto Sports Radio Fall Ratings Book Results

By TSM

Here’s what I got so far. I’m giving you a look at the fall book from a year ago, the last monthly book (November) and then the new fall book (December).  The year ago number and the December number represent a seasonal book where as the November is just one month so the real comparison in this case should be the 1 year ago vs December at least in terms of apples to apples.

 

You can see that the Fan has lost a little bit of share and TSN has picked up some audience.  The Fan not enough for them to panic I would think and TSN not enough for them to high five.  Now that TSN is out of the 1 range, and almost completely in the 3 (except the 2.7) it will be interesting to see what the trend looks like over the next year.

1 year agonovemberdecember
mornings
M 18-49
5904.44.65.5
105013.43.5
m 25-24
5906.85.56.3
10501.13.23.2
Lunch
M 18-49
5905.16.25.7
10501.765.2
m 25-24
5907.98.88.2
10501.25.74.7
aft Drive
M 18-49
5908.15.15.3
10501.13.83
m 25-24
59011.66.97
10501.13.52.7
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