By TSM
Here’s what I got so far. I’m giving you a look at the fall book from a year ago, the last monthly book (November) and then the new fall book (December). The year ago number and the December number represent a seasonal book where as the November is just one month so the real comparison in this case should be the 1 year ago vs December at least in terms of apples to apples.
You can see that the Fan has lost a little bit of share and TSN has picked up some audience. The Fan not enough for them to panic I would think and TSN not enough for them to high five. Now that TSN is out of the 1 range, and almost completely in the 3 (except the 2.7) it will be interesting to see what the trend looks like over the next year.
| 1 year ago | november | december | |
|---|---|---|---|
| mornings | |||
| M 18-49 | |||
| 590 | 4.4 | 4.6 | 5.5 |
| 1050 | 1 | 3.4 | 3.5 |
| m 25-24 | |||
| 590 | 6.8 | 5.5 | 6.3 |
| 1050 | 1.1 | 3.2 | 3.2 |
| Lunch | |||
| M 18-49 | |||
| 590 | 5.1 | 6.2 | 5.7 |
| 1050 | 1.7 | 6 | 5.2 |
| m 25-24 | |||
| 590 | 7.9 | 8.8 | 8.2 |
| 1050 | 1.2 | 5.7 | 4.7 |
| aft Drive | |||
| M 18-49 | |||
| 590 | 8.1 | 5.1 | 5.3 |
| 1050 | 1.1 | 3.8 | 3 |
| m 25-24 | |||
| 590 | 11.6 | 6.9 | 7 |
| 1050 | 1.1 | 3.5 | 2.7 |