Fascinating Monday Toronto Sports Reading Post Superbowl

Fascinating Monday Toronto Sports Reading Post Superbowl

By TSM

We will be hard pressed to find a coaching decision as brutal as the one Pete Carroll made last night. I am not going to go through the painful, gory details but I am still quite stunned at what I witnessed.

I will say this, kudos to Carroll for owning it without hesitation. Same to those on the Seahawks who called it as they saw it.

Anyways….

Yet when it comes to our national broadcasters, all things Toronto keep stomping on all things Montreal. On Sunday, it was Prince Smarming himself, Ron MacLean, jumping in at the end of a graceful segment on Dick Irvin Jr. to make it all about himself. We might as well get used to it: given the demographics of southern Ontario, the Leafs are going to rule the airwaves through the 21st century and beyond and all we can do is shrug and flip to RDS.

Someone or something got Jack Todd’s ire this weekend as he ripped the Maple Leafs a new one, including those who cover the game of hockey in Toronto…

Two different points raised by Todd though in that bit don’t you think? One, he clearly has no time for MacLean. Second, and I don’t know what this has to do with MacLean, but the continued focus of hockey broadcasters in this country continues to be where the vast majority of the population lives. Is anyone surprised by that?

But Todd was just getting started…

The problems in Toronto start right at the top, with the two-headed monster that is Rogers and Bell and the astonishing Tim Leiweke, who is bailing prematurely after that arrogant stroll around town mapping out the route for the Leafs’ Stanley Cup parade. It includes Brendan Shanahan, whose main executive talent would appear to be sucking up to the suits that sign the paycheques, and poor Dave Nonis, the nonentity the suits brought in because they didn’t like Brian Burke with his missing tie and his tendency to call a spade a spade.

LOL

One thing about Todd, he leaves absolutely NOTHING to our imagination.

He totally ripped Shanahan which I think is quite odd given that he’s so new on the job but defends Nonis? By the way, Nonis wasn’t brought it by the suits, he was brought in by Burke….details, details, details….

Todd makes two final interesting points:

First: “It’s almost as if it were being willed from within the room, where the “leadership” group provides the collective cohesion of a bunch of unsupervised kindergarteners fighting over a pile of Lego.

This is interesting to me in that it kind of echoes what’s been said on Brady and Walker a few times but only at a high level. They have alluded to the point that the move with Carlyle had to be made because things were SO bad in the room something had to be done. We’ve heard whispers about leadership issues during and after salutegate but little more has been said or written. If the past is any indication the truth will come out this summer.

Second: “Phil Kessel, bless his fat and lazy soul, is a talent. He’s even a durable talent, out there night after night, perhaps because he doesn’t wear himself out backchecking. But he’s the Carmelo Anthony of the NHL, an entitled coach-killer whose tantalizing potential only makes the annual disappointment more bitter.

I don’t quite get the fascination with attacking a guy who consistently scores 30 goals playing alongside guys who are about as talented as those in my Thursday night beer league. The fat comment is really professional don’t ya think???

The second article is more relevant here and it’s the piece written by David Shoalts over at the Globe and mail. It seems that the ratings for Rogers hockey venture aren’t what ownership envisioned and what do we do when that happens? We blame the system!

We have been in discussions with Numeris for some time about the reporting of both regional and national sports viewing,” Moore said. “As you probably know, several sports properties seem to be down, which is contrary to what we are seeing south of the border. [The] CFL was down substantially this year as well. We are concerned about both the multiplatform reporting and the regional and sports representation on the Numeris panels.

It is really funny to hear the blame for the low ratings is being pointed at the ratings provider.

In my professional life I’ve had to rely on statistics from third parties that I frequently didn’t believe. My response was always that I only wanted to ensure that they were consistently wrong in the same ways so I could measure them from period to period.

I’ve said too many times how busted the radio ratings system is, but it’s the only system we got and it’s bad for everyone.

Why wouldn’t Rogers just come out and say, we’ve made a huge investment, there are growing pains and we are going to figure this out.

Since Rogers budgeted for a 20-per-cent increase in viewers this season and went to advertisers with a similar increase in rates, the declines are continuing bad news. The company’s board of directors is said to be putting pressure on the sales and hockey departments to do something because Rogers is committed to paying the NHL $5.2-billion over the next 12 years for the national Canadian broadcast rights.

Those in the business chuckled when they heard what Rogers was spending on hockey rights.

The fact that the regular games, all star games, winter classic games aren’t drawing well compared to previous seasons, in my mind is more of a cyclical thing then an indication of performance.

The Leafs being a disaster isn’t going to help. The fact that the Toronto market isn’t all that interested in games that don’t include Toronto isn’t a shock or shouldn’t be to those who have paid any attention over the last decade or so. If the national game switched off the leafs does anyone, Jack Todd included, think the ratings would improve? How many people in the Ontario market would suddenly watch because it was a Habs game and not a Leafs game? That weekday Columbus vs. Nashville tilt is never going to be a draw in the Ontario market.

I wrote on this website when the news broke about the changes at the Fan 590 that I wondered what exactly the real reason for the changes were. Serval industry insiders have reached out to me since and all said the same thing. Changes in the business are rarely made for any other reasons besides ratings (or advertising dollars). No, that doesn’t mean Brady and Walker didn’t have good ratings. More likely that that things were going to be moved around to generate bigger numbers on TV and radio across the board. If I had to bet, Tim and Sid’s numbers in the afternoon wasteland weren’t bringing a good return for their cost and someone believes they will draw better and therefore be more profitableon tv. There was a gap in the radio schedule and it’s a slot Brady has held before. Then there was an opportunity to diversify the morning show by bringing in a shock jock…. All of this conjecture of course. None of the changes would be contemplated if the ratings were awesome across the board though, that much I am certain of.

That’s my take for what it’s worth.

Happy Monday

The Jack Todd article is here

The David Shoalt’s article is here

COMMENTS

WORDPRESS: 31
  • comment-avatar
    John 3 years

    The “Kessel is fat, lazy and didn’t come in to camp in shape” is the DUMBEST and most typical Toronto media line.

    The fact that the media and some fans ALWAYS go after the star players in this city is disgusting.

    Remember, it’s all Jose Bautista’s fault the Jays haven’t made the playoffs. Right, it’s the BEST power hitter in the game the last 5 years fault. It’s Jose’s fault that the Jays have 1. no starting pitching 2. no bullpen 3. not enough depth in the lineup and 4. horrible defense.

    I mean, the media here is just completely embarrassing compared to the Boston and New York media.

    Now it’s Kessel’s fault that 1. he has no #1 centre 2. no defense. 3. lousy goal tending. It’s just ridiculous.

    KESSEL IS NOT FAT OR OUT OF SHAPE. I can’t believe the biased media running with these B.S. story lines. As Michael Traikos reported the week of training camp “Kessel is in really good shape and completely blew away every other Leaf on every physical/endurance test.”

    If you don’t believe me about Kessel, ask Traikos on Twitter yourself and he will tell you this exactly!

    So sick of the amateur media here. The ironic thing is that the media, who loves to bash the “amateur” and don’t release that they themselves are just AS bad as the teams here. That’s the plain truth.

  • comment-avatar
    McLean_Deluxe 3 years

    Hey John, Google is a great thing. It would have told you that Jack Todd is from Montreal.

  • comment-avatar

    Love the rant John, but this time anyway it’s not the Toronto media, it’s the Montreal media which makes the whole thing a little more odd.

  • comment-avatar
    McLean_Deluxe 3 years

    Most interesting comment from the Rogers ratings article was Phil King talking about Jays record tv ratings. In an age of record TV revenue, it hints at suspected shenanigans by Rogers, not providing Jays with at market tv rights fees.

  • comment-avatar
    John 3 years

    Actually Todd, my comment is directed at the T.O media because they are the ones that have been shitting on Kessel for the past month. In fact, just this weekend Jeff O’Neil spent 30 freaking minutes blaming Kessel for the loss on Saturday night. Just absurd.

    Tim and Sid did 3 hours x 5 days a week on the Leafs being Kessel d then said “HEY! WE’RE NOT BLAMING KESSEL AT ALL!!” Idiots.

    People act like Kessel is “just a guy” (btw, that is the DUMBEST fucking term on the planet. Shut up with that garbage McCown and Hogan). The fact is that going into this season Kessel was SECOND in the ENTIRE LEAGUE in points the last 3 YEARS! Just insanely great numers playing with freaking Bozak and on an awful team!

    So time to smarten up. The enemy in this whole Leafs debate is Nonis and ultimately MLSE.

    BTW, what the hell is with the media and Nonis? They just flat out REFUSE to critic Nonis. They’re so scared! It’s the most bizarre story out of all this. Someone should be covering this. Why won’t the media blame Nonis? He put this team together. He signed Clarkson and Dion to those awful contracts. Wow, show some balls you crappy T.O media (Mirtle, Arthur, Johnston excluded of course).

  • comment-avatar
    dogpounder 3 years

    I just came here to read the comments.

  • comment-avatar
    MattK 3 years

    @Mclean The Blue Jays have as many tv viewers in Baseball as any team, only the Yankees on a good season have more viewers. If they had a real TV deal it would probably be well over $100 million a season.

  • comment-avatar
    Rob In Aurora 3 years

    I can believe the Tim and Sid ratings were bad (or lower than they needed to be)- Rogers paid them a lot to come over and now they use them on PTS, which would indicate they are trying to get some kind of a return on the expense…. I find them annoying and I refuse to listen. If they are successful on TV it will be at the expense of McCown and Hazel Mae, both well paid personalities. I predict that someone (maybe more than one) will be rinsed as a cost cutting measure when everything shakes out.

    Rogers complaining about the ratings system is too funny for words. I have been predicting this would fall flat and it appears to be a worse story for Rogers than most people thought, but look at the product they are producing – it it awful Strombo is failing miserably and the panel of “experts” they have assembled is embarrassing when compared to TSN. This is my opinion, but read the comments and Tweets – I am in the majority. Rogers is doing as very poor job. They should have kept HNIC as it was on CBC and introduced some changes slowly over time. The viewing public is rejecting the current offering…in droves. Trying to grow the ratings was a folly. People watch their favourite teams and that’s it. But people also watch Downton Abbey and America’s Got Talent and Dog the Bounty Hunter.

    …and wow John! Dude! Take a pill…All I hear is the media speculating that Nonis will be fired. It will happen soon enough. Maybe you should listen to TSN’s insiders? Mirtle was ranting about Nonis when the Leafs were on their good run. (And you say that O’Neil actually went on for 3 hours about Kessel?…. but you’re not exaggerating, right?)

  • comment-avatar
    Sinnacle 3 years

    Minor thing about Numeris. It’s not really a 3rd party as much like the beer store in Ontario it’s funded mostly by private broadcasters (advertising agencies pitch in some)

    When numbers are high there is nothing in the press release broadcasters love to send out that blame the way ratings are tracked. It’s sour grapes to whine about it when everyone could see Rogers being greedy by not only jacking the prices up on hockey spots but also audience estimates. For example if a HNIC spot was doing a million viewers for the last 5 years on CBC what makes Rogers think it’s now going to do 1.2 million on the same CBC channel when you are adding more games on more channels. If they weren’t so greedy they wouldn’t haven’t to deal with agencies lining up asking and getting free spots left and right due to their underwhelming audience numbers.

  • comment-avatar
    yaz 3 years

    Thx for the Todd link. Jack is correct on one thing: this starts from the top. The heat needs to turn sharply onto Rogers, Bell & Larry Tanenbaum. We keep hearing about how the boardroom is a debacle – there has to be more than a few reporters, and on-air sport people that have heard concrete examples of MLSE boardroom dysfunction yet nothing is ever directly reported about it lest they irk their employers. And even non-sports reporters don’t report on it to any great degree – lest they be blackballed by Bay St for releasing such info.

    I wish some of them would deftly leak out examples of MLSE dysfunction so the fan base can bring heat on them all – they deserve it.

  • comment-avatar
    Baz 3 years

    Not sure he was defending Nonis there, more like minimizing him.

    Kessel is not the problem. Terrible drafting, the lack of true #1 center and #1 D are the problem.

  • comment-avatar
    Steve Jones 3 years

    Loved the Todd column. Thanks. I frankly agree with every point. McLean, when Cherry he goes Ron needs to go with him. His brand of cheese has just become to oderous, at least for me. Of course the rot starts at the top of MLSE. A pension plan that could care less or have less expertise. Now two behemoths who just want to screw each other, teams be damned. Its an abysmal joke and unless one of them offers the other a massive payout it’s not going away. Fat Phil, well he sure isn’t Joffrey Lupul. But to the point other guys of his goal scoring ilk deliver far more hockey value per dollar. Did you just see that shortie Nash scored a few minutes ago. In my opinion $8MM isn’t just for goals, it’s for doing a few more things that Phil hasn’t even heard of. Maybe if Phil is shipped out and gets 50 with a better cast then we can all make a decision on his merits. But he wouldn’t be coming to my team.

    The Shoalts article was also interesting and of course a nice Bell jab at Rogers. But as many of us said they sure paid top dollar. And to now whine about the numbers is sour grapes and public posturing. The heat in the boardroom must be stifling, even if it is just year 1. The question I have is how did they think they were going to get 20% more viewership. Hockey is like the consumer market in this country. There may be some growth on the margins but when you already have high penetration anything above 2 or 3 points is unrealistic.

  • comment-avatar
    Skatez 3 years

    Whoa, John.

    Did you bet the farm on the Seahawks winning? Or are you really Pete Carroll?

    Calm yourself. Don’t get me wrong. As a Habs’ fan, I like Kessel for being the antithesis of the modern athlete. He is a good player, but he is definitely not great. Another Stephane Richer?

    Kovalev was one of the most talented players ever in the league. One problem, he didn’t care. I see kessel in the same light. He doesn’t train, and he cares little to improve on his deficiencies. He is part of the problem. When you’re paid that much and you have the talent, your attitude rubs off on everyone around you. All the younger players who played along the greats at the Olympics speak about learning professionalism and work ethic from the best.

    What are Reilly and Kadri learning from Kessel?

  • comment-avatar
    Sam in Scarb 3 years

    Robbers love to lay the blame on everyone else but themselves.They paid way to much for the hockey package and made too many changes to Saturday nights to quickly.Ratings are not going to go up 20% when you are showing 3-4 early games on Saturday night as opposed to 1.

    Note to Robbers,1 or 2 or 200,000 people tend to flip to another game when a commercial or end of period occurs thus seeing no ads.

    Rating are wrong and inaccurate when they are bad for Robbers but when Bobcat gets big ratings 6-7 PM on a national show they promote the schitt out of it.

    The BIG loosers will be the people of Toronto.Within the next 10 years Skydome will have to be replaced and with Robbers being on the hook for 5.2 billion for hockey and gawd only knows how much was borrowed for their chunk of MLSE they are going to expect everybody BUT them to pay for a new stadium.

  • comment-avatar
    Neil 3 years

    Guys,

    Toronto needs another hockey team. It’s an injustice that a market that can embrace their team to this magnitude through internet, t.v, purchase of tickets and other mediums and has a population of this size, cannot get another team. RIdiculous. I’m tired of the defenders and offenders of the leafs, Bottom line is we need annother team in this market. I can promise Bettman that it won’t end up like Target, because that is likely what this pro U.S commissioners thinks.

  • comment-avatar
    Zebb 3 years

    I think the frustration with the focus on the Leafs stems from the fact that the broadcasts are national, not local. In the NFL, pre and post game shows are skewed toward the top teams, with little regard to market. Certain teams will always get more focus, like Dallas, but if the Jets are a disaster, being in New York doesn’t get them much extra attention. That being said, and this is a whole other topic, I think NFL fans tend to follow the league in general much more than NHL fans.

    As for Todd, he is not well liked by most Habs fans. I would describe him as an angry old hippie. His column and twitter feed are very repetitive. Lots of extreme and angry political commentary, and immature hatred for the Leafs, and constant unprovoked attacks on the advanced stats types.

  • comment-avatar
    yaz 3 years

    Rogers made about 5 Billion in profit last year ( EBITDA ) So the 5.2 B for the NHL rights is not going to kill them in the least. But the ratings drop is putting the pressure within the Sportsnet division. With the Rogers board screaming ‘do something’ from above I imagine there will be some good changes and probably some ridiculous changes made, much like player changes demanded by a wrangy owner of a pre-salary cap NHL team. One thing is for sure: the faces you see on HNIC will definitely not be the same next year. Bye-bye Cox – to begin with.

  • comment-avatar

    […] reading this piece on sports and media and how Rogers is putting pressure on their hockey and broadcasting departments due to low ratings, […]

  • comment-avatar
    Neil 3 years

    Yaz if the 5 billion is in consolidated revenue, than that number is irrellevant, because every division has their own budget. The media division is the weakest link by far. This NHL deal could turn out to be a back breaker especially considering that people do not need a cable package to gain access to games. I can tell you this Moore and Pelly are sweating.

  • comment-avatar
    Daniel 3 years

    McCown was great today. Excellent interview with Beeston, and he was great giving Tim & Sid a hard time about leaving radio.

  • comment-avatar
    Mike V 3 years

    No crazy national TV deal, and there have been some much crazier than Rogers’ deal, has lost money so far and this one is very unlikely to as well. As I’ve said before, if you add up the money that the individual nights were expected to go for before the Rogers’ deal and back out the French rights sub-licensed to TVA, the Rogers number is not that much higher while acquiring more content(and Bell would’ve absolutely matched it if given the opportunity to do so). But since it is one large number and the fact that it’s Rogers, perception changes and you get armchair analysts talking about how terrible this deal is.

    Of course, Moore does himself no favours in all this by blaming the measurement system instead of acknowledging some growing pains (and for the most part that’s what they are. Winter Classic is a gimmick past the saturation point and ASG? Like who cares what the ASG rating is.) and deserves to be roundly mocked for these statements , just like TSN was 4 or 5 years ago when they pulled the same stunt over CFL ratings inexplicably dropping about 20% from one year to the next.

  • comment-avatar
    Steve Jones 3 years

    Maybe it’s a misperception on my part but I thought there was going to be more mid week hockey than what I am seeing. Sure Saturday has lots of action but I thought Wednesday was supposed to be a larger than usual night as well. One early, very inconsequential game and one late one with little appeal given that 10:30 starts on a school night are mostly a month-starter. Have they cut back or was I mistaken?

  • comment-avatar

    What a fuckin MORON. So, McCown has Pat Gillick on tonight as a guest and while talking about this years Phillies, Bob asks him where Anthony Gose & Travis D’Arnaud are in their progression and what he (Gillick) expects from the pair moving forward.

    SMH, it’s simply unreal this guy gets paid to talk about sports, it really is.
    So after they come back from commercial break, McCown admits to the mistake and apologizes for it, he says he meant to say they were players Gillick drafted while in Toronto, again SMFH.

    Reid says he was just being polite for not correcting him at the time, Gillick went along with it as well by just giving a very quick, short answer.

  • comment-avatar
    yaz 3 years

    @Neil I said as much in my opening sentence. The 5 B is EBITDA not revenue. The other factor is that BCE has almost doubled in market cap since the MLSE purchase ( not because of it) With BCE more than double Rogers’ market cap it makes it easier for them to swallow the Rogers half of MLSE – not sure I want them to ( or that Rogers would let them) but would be better than the boardroom catfight as it is now. MLSE ownership has been and continues to be dispiriting.

  • comment-avatar
    alex 3 years

    As we heard again the other day, bob does take pride in doing no show prep, he doesnt even know the line-up until he shows up in the studio.

  • comment-avatar
    Curt 3 years

    @Darren: Wow, that’s embarrassingly bad from Bob. And baseball is supposed to be the one sport he still takes an interest in. Yikes.

    Daughter: “Mommy, the Emperor isn’t wearing any clothes.”
    Mother (and Bob fan): “Why, yes he is, dear. Look, isn’t he magnificent?”

  • comment-avatar
    Neil 3 years

    @Mike V.
    Number 1.
    NHL national rights and all other sports rights deals(NFL, NBA, Golf, Tennis) deal is apples to oranges(There is no national appetite for hockey the demand is more local.). Number 2. The landscape in this market is changing as far as viewing. Number
    3. This package was purchased by a service provider of internet and cable tV that is very much despised in the market place, to that point the service provider is hemeraging when comes cable cutters. Number 4.There is a changing demographic in this country which is gravitating towards other sports which will affect hockey viewership. Number 5. It is widely known that when Canadian teams exit the playoffs or playoff race ad agencies have plenty of spots simply indicating that ads hinge on Canadian teams. Number 6.Most of the Canadian teams are in the toughest conference. The deal in so many ways will hurt Rogers. It’s simply to difficult for a provider to monetize this package given the viewing options that exsits today, and the sliding demand.
    Rogers grossly overpaid. Hockey in this country will never be viewed the same way the other sports are viewed in the states, this is what makes the deal a head scratcher. It’s either arrogance or ignorance or maybe this was more about shutting out bell.

  • comment-avatar
    Charlie Brown 3 years

    He didn’t say Gillick drafted them in Toronto. Just said that he drafted them. Which he did.

  • comment-avatar
    Mike V 3 years

    1. No national appetite for hockey? On what do you base that on?
    2. Changing at a slow pace. And this deal includes online rights.
    3. So? This conglomerate also owns the Blue Jays which have seen a huge increase in viewership and attendance since they wee bought. Canadians have hated the commissioner of the league for two decades. Blamed him for losing two teams and preventing another from coming. Yet they still watched.
    4. Been hearing this for years but it’s failed to materialize so far. Most immigrants who came to Canada want to assimilate somewhat and a good percentage of those I know end up liking hockey too.
    5. Yes, ad rates are higher with Canadian teams. Again, so?
    6. There are four Canadian teams in one conference and three in the other. As for which one is tougher, that’s not static. It will switch back and forth.

    Rogers paid market rate. Speculation was that bidding for HNIC would be at least $200 million/year, Rogers got the whole package (ex-French rights) plus more than what was expected for about $313 million. Bell absolutely would have matched the price. Look at the money they are paying for local Senators rights($33million/year) and bid on the World Cup of Hockey.

    What do you mean hockey won’t be viewed the same way? Are you suggesting that leagues like the NBA and MLB are more popular in the states than the NHL is here?

  • comment-avatar
    Neil 3 years

    Mike

    No Appetite For National broadcast

    So you think there is an appetite for hockey in Canada on a national scale.
    clearly you are out of touch with a changing demographic
    Mike it’s a well know fact that the new demographic in Toronto is rapidly
    gravitating towards basketball and soccer. These two sports in both their respective leagues represent more cultural diversity and are far less expensive to participate in at lower levels. You seemed surprised at the notion that Canadians have no appetite for nationally televised games, I’m totally convinced that if Toronto is not playing, Torontonians don’t care, if Calgary is not playing Calgarians don’t care. Local deals have become more lucrative and this is where I believe that bell may not have lost out after all. Bell’s local deals are by far the lesser of the two evils and make more sense, given the local viewership in those markets.

    To address your point about ad’s.

    The fact that the corporations are reluctant to buy ad’s at key times is a big deal, I’m not sure why you referred to it as a so? Ad’s are the lifeline of an expensive television broadcast. Corporations don’t buy ad’s broadcast suffers.

    Your point about market Value

    I’m not sure what you mean that Rogers paid market value. The market value of a product is soley based on the value of other comprables,there was nothing to compare this package to. This package was unique in that in gave the entire inventory of National games and online products to one provider. There is no hockey comparable to that and therefore no way to truly gage the value.

    Your point about which league is stronger.

    This is absoulutely static I’m not sure what League you’ve been watching. This league has been dominated by Chicago and LA. none of the Canadian teams are close to the level of these teams. Not good news for the Canadian national rights holder. The dropoff in viewership is large when Canadian teams are eliminated.

    Hockey is not viewed in the same way as sports in the states simply because plenty of teams from the other major sports in the states like NY teams LA teams, Texas teams etc. have larger followings outside their respective markets
    this is likely reflected online, at the gate and on tv. This is simply not the case in Canada, as it pertains to hockey. No team in hockey is massively followed by large groups of fans across Canada. The deal was highly overpriced and overpaid for.

  • comment-avatar
    Mike V 3 years

    “National Appetite”. Yes, of course fans watch more of their team than all others. A nationally televised Flames game will draw a bigger rating in Calgary than a nationally televised Leafs game. This is a phenomenon that is true for all sports, look at some of the ratings for MLB and NBA in the states if you think the country is so different. Doesn’t mean that the Leafs game will draw a 0.1 in Calgary, just that it’d be lower.

    “Changing demographics”. Again, been hearing this since 2000 or so. Really hasn’t shown up in sports viewing a very meaningful way. Raptors are popular now because of the way they are playing but 15 months ago that wasn’t the case. TFC is still the neglected one of Toronto sports, sometimes drawing under 25,000 viewers a game. And both would get absolutely run over by a second-round appearance by the Leafs, which some of this new demographic are also fans of. Maybe a decade from now this will be a big issue for the next TV deal but for now it’s still at the margins.

    “Local Deals”. You think that Bell paying over half a mil for each regional Sens game drawing 100,000 or so (and that’s about average ratings from previous seasons) from Ottawa is a better prospect that the national deal? To put that in perspective, if that’s the rate now than the Blue Jays rights could be worth up to $400 million a year.

    “Ads” Who said there was reluctance? Networks won’t get as high a price with no Canadian team in the conference final than if there was but the ad space will still be filled. There was no concerns in previous years that advertisers weren’t buying Stanley Cup Finals spots and they went unfilled, why would this year be any different.

    “Market Value” is what the bidders would pay. In this case both bidders (CBC was never a serious contender) would have paid that rights fee if given the chance. But if you want to do comparables, you can do that to each piece and sum up the parts.

    “Static” so in 4-5 years time it’s guaranteed that Chicago and LA will still be the dominant teams? That no Canadian team will reach the finals at that point? There’s no flow between years and teams don’t become better or worse over time.

    The Leafs and the Canadiens don’t have fans across the country? Where do you come up with these half-baked assumptions? It absolutely is similar in both countries and national ratings support that. The real big difference is that Canada is much more concentrated. Relatively speaking, the Toronto market is bigger than the NY, LA and Chicago markets combined. About half the country lives in an around Toronto, Montreal or Vancouver.

    “The deal was highly overpriced and overpaid for”. No, not at all. But out of curiosity what do you think would have been fair value?