With the playoffs kicking off for the first season of the NHL Rogers empire, word broke this morning that Keith Pelley is bolting Rogers to become the new CEO for the PGA European Tour.
From the release:
Keith Pelley said: “I am very honoured to be joining The European Tour as its new CEO at an exciting stage in its development. The Tour already has a highly regarded reputation and I look forward to building on this using my previous experience in both media and sports to ensure it remains at forefront of the game across the globe.
“Throughout my career in North America, it has been a privilege to work with the best sports organisations, athletes, and media assets. I am excited to build on these experiences on the international stage.”
This is huge news given where things stand in the new sports world at Rogers. As has been written here and in various outlets, the Rogers NHL ratings haven’t been what was expected, and Rogers execs have publicly questioned the accuracy of the ratings system. Also, while only just a few weeks, the ratings at the Fan 590 under the new lineup featuring Dean Blundell have been underwhelming as well leading to all kinds of rumours out of Ted’s Place.
Personally, I think it’s interesting as many folks thought that Pelley would have liked to have been a candidate to take over the MLSE role when Tim Leiweke leaves in 74 days. Obviously that didn’t pan out.
Is this just an exec jumping to a bigger role or is there more going on here?
Should be an interesting couple of weeks to say the least.